If you’re anything like me, your daily routine at some point involved going to your PC, laptop, desktop or mobile and logging in to TSU. It looks like I’ve done this for the last time, because today as I logged on – as I’ve done since October 2014 – I got the dreaded “we have taken tsu dark” message.
So what happened to TSU?
TSU burst on to the social media scene back in 2014, with a promise to pass 90% of the revenue generated by the platform back to the users of the platform. The idea was simple, it’s your content, we’ll monetize it, keep a little and pass back a lot.
It was (and still is) a wonderful idea. But, unfortunately the execution of the business model didn’t live up to the idea. Why? Because they failed to recognize their biggest asset…the community.
Yes, there were many who tried to scam the system, and make a few extra cents here and there, but there were also many who didn’t, who wanted the network to succeed. I personally tried to engage with the company many times with ideas to help them succeed (because by helping them, I was also helping myself and others). Unfortunately, this help was neither acknowledged nor accepted.
I – with hindsight foolishly – believed that the problems were those of a new company, with a small budget and that they would learn as they went. However, today’s announcement shows that time got the better of them.
Was it all a scam?
I believe not. I along with others look likely to lose the balance of our accounts (if they are under $100), and I would love to know where all that money is going to go (remember there were 5.2 million registered accounts). However, I was paid several times. I also made nearly 200 donations to verified charities (some a few cents, some a few dollars). I will forever feel good about that, and so should the staff at TSU that tried to make a difference.
I also made a few genuine connections and friendships, which is a very difficult thing to do online. I hope that these connections will persist long after TSU is gone.
So what does this teach us?
The main lesson is to not put all our eggs in one basket. If you’re trying to build an online presence or profile, you have to use the multiple channels that are available to you, and they should all point towards each other (and preferably back to a website of your own that you control).
Where to now?
A lot of people will now be looking for a new TSU, and I’ve even spoken to some who are interested in creating one (I wish them all the best with this). But, in the meantime, where are the substitutes and where should you focus your efforts?
The grand-daddy of them all. The one where everyone is. The one where you’ve likely tried to convince people to leave. But yet…here we all are! Personally, I believe that Facebook is a necessary evil for now. Whilst they have the critical mass of people, you should still pay attention to it. It has however got progressively worse since it began, and I’m sure I’m not the only one who’s feed has got clogged up with junk more and more. So where else?
For those of us who’s skills are visual (it’s photography for me), then Instagram is a good choice. It’s owned by Facebook, therefore Facebook don’t penalise the content when you share it. i.e. I get 10 times the reach from a post I share to Facebook from Instagram than I do from my own WordPress website (that is not a coincidence).
The young upstart. The place made famous for nude selfies is now playing in the big league. With in excess of 100 million downloads from the android Play store, it is no longer a joke. MTV, National Geographic and Cosmopolitan are unlikely to all be wrong.
If you can work out a way to make Snapchat work for you, you may well be on to a winner.
I love G+, but it might only be me and a couple of others that do! Possibly the best network, look, feel, functionality etc but it’s just not used by the masses. Unless you’re there already, I don’t think I’d recommend starting.
Geek to mainstream in 10 years. A true success story, that keeps getting better. I’ve personally only ever made 2 videos (and one of those was for TSU) but I intend to make YouTube a big part of my future efforts…and remember they also share the revenue.
If you still think that YouTube is just about cats falling over, I’d recommend that the first 2 channels you follow are Casey Neistat and Gary Vaynerchuk. These guys have literally changed my entire outlook on life, and I can’t thank them enough.
I also believe Music.ly is going to be great (it won’t be for me…but it will be for many) and that Twitter, Pinterest etc are on the decline.
I hope that helps give some of you some direction. I wish all the great, genuine and original TSUvians the very best, and that ours paths cross again in the future.
If you’d like to make the connection elsewhere, please do so via the links in the text above, or via the social icons on my website. Any shares of this post via your own social networks are of course much appreciated.
Peace and love,