What Happened to TSU?

If you’re anything like me, your daily routine at some point involved going to your PC, laptop, desktop or mobile and logging in to TSU. It looks like I’ve done this for the last time, because today as I logged on – as I’ve done since October 2014 – I got the dreaded “we have taken tsu dark” message.

So what happened to TSU?

TSU burst on to the social media scene back in 2014, with a promise to pass 90% of the revenue generated by the platform back to the users of the platform.  The idea was simple, it’s your content, we’ll monetize it, keep a little and pass back a lot.

It was (and still is) a wonderful idea.  But, unfortunately the execution of the business model didn’t live up to the idea. Why? Because they failed to recognize their biggest asset…the community.

Yes, there were many who tried to scam the system, and make a few extra cents here and there, but there were also many who didn’t, who wanted the network to succeed. I personally tried to engage with the company many times with ideas to help them succeed (because by helping them, I was also helping myself and others).  Unfortunately, this help was neither acknowledged nor accepted.

I – with hindsight foolishly – believed that the problems were those of a new company, with a small budget and that they would learn as they went. However, today’s announcement shows that time got the better of them.

Was it all a scam?

I believe not. I along with others look likely to lose the balance of our accounts (if they are under $100), and I would love to know where all that money is going to go (remember there were 5.2 million registered accounts).  However, I was paid several times. I also made nearly 200 donations to verified charities (some a few cents, some a few dollars). I will forever feel good about that, and so should the staff at TSU that tried to make a difference.

I also made a few genuine connections and friendships, which is a very difficult thing to do online. I hope that these connections will persist long after TSU is gone.

So what does this teach us?

The main lesson is to not put all our eggs in one basket.  If you’re trying to build an online presence or profile, you have to use the multiple channels that are available to you, and they should all point towards each other (and preferably back to a website of your own that you control).

Where to now?

A lot of people will now be looking for a new TSU, and I’ve even spoken to some who are interested in creating one (I wish them all the best with this). But, in the meantime, where are the substitutes and where should you focus your efforts?

Facebook

The grand-daddy of them all. The one where everyone is. The one where you’ve likely tried to convince people to leave. But yet…here we all are! Personally, I believe that Facebook is a necessary evil for now. Whilst they have the critical mass of people, you should still pay attention to it. It has however got progressively worse since it began, and I’m sure I’m not the only one who’s feed has got clogged up with junk more and more. So where else?

Instagram

For those of us who’s skills are visual (it’s photography for me), then Instagram is a good choice. It’s owned by Facebook, therefore Facebook don’t penalise the content when you share it.  i.e. I get 10 times the reach from a post I share to Facebook from Instagram than I do from my own WordPress website (that is not a coincidence).

Snapchat

Snapchat

The young upstart. The place made famous for nude selfies is now playing in the big league. With in excess of 100 million downloads from the android Play store, it is no longer a joke. MTV, National Geographic and Cosmopolitan are unlikely to all be wrong.

If you can work out a way to make Snapchat work for you, you may well be on to a winner.

G+

I love G+, but it might only be me and a couple of others that do! Possibly the best network, look, feel, functionality etc but it’s just not used by the masses. Unless you’re there already, I don’t think I’d recommend starting.

YouTube

Geek to mainstream in 10 years. A true success story, that keeps getting better. I’ve personally only ever made 2 videos (and one of those was for TSU) but I intend to make YouTube a big part of my future efforts…and remember they also share the revenue.

If you still think that YouTube is just about cats falling over, I’d recommend that the first 2 channels you follow are Casey Neistat and Gary Vaynerchuk.  These guys have literally changed my entire outlook on life, and I can’t thank them enough.

I also believe Music.ly is going to be great (it won’t be for me…but it will be for many) and that Twitter, Pinterest etc are on the decline.

I hope that helps give some of you some direction. I wish all the great, genuine and original TSUvians the very best, and that ours paths cross again in the future.

If you’d like to make the connection elsewhere, please do so via the links in the text above, or via the social icons on my website. Any shares of this post via your own social networks are of course much appreciated.

Peace and love,

Fraser

 

Copyright Theft

I’ve seen it…you’ve seen it…we’ve all seen it

What am I talking about? Copyright theft.  (it might seem boring…but stick with me til the end…I’m giving away money!)

Where someone steals some original content and posts it as their own without giving due credit to the owner (or even asking if they can use it in the first place!).

This is not just immoral, it’s illegal! It’s hard enough for independent artists to get themselves noticed, without blatant theft of their work. It happens all over TSU and it happens all over social media and the internet in general.

So what can we do about copyright theft?

Well, when you see obvious copyright theft, of either your or someone else’s content on TSU, click the arrow (top right of a post on desktop, bottom right on the mobile app), and then select ‘Report’.

You will be presented with a list of reasons why you wish to report the post. The last 2 on the list are ‘Your Intellectual Property’ and ‘Someone Else’s Intellectual Property’. Select the most appropriate.

So that’s the first thing we can do about copyright theft, but what else?

I’ve been thinking about this one for a while, and every time I do it makes me angry, but yesterday I had epiphany. I was focusing on the wrong people. Yes, we should remove these people from the TSU network…they add no value to anyone, and only serve to put off people who bring their own original ideas.

BUT…we should be rewarding the people that are doing the right thing!

So, I got to wondering how I could support people that are trying to do the right thing.

As you know, I am the person behind the Flower Pictures channel on TSU. The channel has 2 strict rules. No more than 3 posts per day, and original content only.

What some of you may not know, is that before there were channels (or even groups!) I set up the Flower Pictures page.

As the channel grows, it is starting to supersede the page, but I still share what I consider to be the best posts daily. It’s effectively a curated version of the channel.

So, for the rest of this month (June) for every post I share to the page, I will be donating $0.05 to the favourite charity of the person who made the post, as my way of saying thanks for being original, unique and you.

Be the change you wish to see in the World

Mahatma Gandhi

That’s how you deal with copyright theft!

ps – I’m not saying everyone should feel obliged to do this. You may not have $0.05 in your TSU bank yet. However, you can still help, by simply only sharing content from users that you know are original.

 

Flower Pictures Competition. And the winner is…

Bear with me…this competition is my first ever YouTube video…or at least the first one that was ever meant to be seen by anyone. Sorry it’s a bit dark!

Watch as I draw the winner of the #FlowerPictures3000 competition, from the Flower Pictures channel over on TSU.

Please also check out A Dog A Day’s profile as this is the lovely lady who put up the fantastic prize.

For more details of the competition and the prize, please see here:

Thank you to the 61 photographers who submitted 327 entries for the competition. Sorry you couldn’t all win…but don’t worry there will be more competitions coming on the channel soon.

A big thanks again to the channel moderators – without whom none of it is possible. Please also support them on TSU:

Alf Lundsten, Kerrie Setiawan and Norman Darlington

Is My Content Good?

If you’re trying to grow a presence online, then you’ll be aware that social media is where it’s at.  Personally, I use: TSU; Instagram; G+; Facebook; YouTube; Pinterest; and recently even, Snapchat (username Goofy Surfer) (the order is my personal level of importance).

But is my content good?

This is the question that I (and you) should keep coming back to, and this is why you should always refer back to the data.

On TSU, there is a great Analytics tool that allows you to evaluate every post that you make. You should be using it! And the best thing…it doesn’t matter how many Friends or Followers you have.

I use a 10% rule. It’s simple. For every 10 people that see my post does 1 person like it?

Here’s a few examples:

This image has received 327 views and 51 likes (15.6%…good)

Contrasting Fortunes - Is my content good?
Contrasting Fortunes

This image however, has only had 29 views and 2 likes (6.9%…poor)

Flag of the UAE - Is my content good?
Flag of the UAE

This post, has had 2270 views and 199 likes (8.8%…ok, but great reach)

As your audience grows, you will notice 2 things.  First, some people will share your content regardless of whether or not they like it, just because you have a big audience (in the hope that you will do the same back).  DON’T! Or rather, only do if you genuinely do like their content. Otherwise, your agenda is clear and people see through it in seconds.

Second. The 10% target you’re aiming for is likely to become a little ambitious. As your content reaches a bigger audience, it is natural that not everyone it reaches will like it (although some will).

ALWAYS focus on the people with whom you’ve got a GENUINE relationship with. They are your biggest fans and your biggest supporters. They will help you because they want to, and you will help them because you want to.

You will also notice that something that gains good momentum on 1 social platform, will not necessarily gain it on another. When you see this, start varying what you do on that platform and see what works.

But keep analysing… IS MY CONTENT GOOD?

Hashtags Give Your Posts a Second Life

This one isn’t just a TSU tip…it applies to social media in general.

Most people do not have a strategy on social media. They throw lots of things at the wall and hope that something sticks.

It is true that there are no short cuts to success, but you can definitely make the road longer than it has to be.

If you do not use hashtags, you have to get lucky! You have to hope that one of your followers is online at the time that you post (unless they scroll down their feed for ages). You have to hope that they like your post, you have to hope that they share your post and you have to hope that one of their followers does exactly the same thing.

That’s a lot of hoping!

Q. So what can you do differently?

A. In a word HASHTAGS.  Hashtags make your posts searchable forever. That means that something you post today, can still be found a year from now, and that can give it a Second Life …or even a 3rd, 4th or 5th.

Q. So what hashtags should you use?

A. This is where people in general are getting it wrong. How many times have you seen #originalcontent on a post? If you post something right now to TSU using this hashtag, by the time your post loads and you go to the search box and type in #originalcontent your post will not be the top result in the search.

Let me give you an example using Instagram. The reason I like Instagram is that tells you the number of times a certain hashtag has been used as you use it.

Let’s say you have a picture of a red rose in a park on a sunny day. If you used #red you’d be competing with >68 million posts using the same hashtag.  If you used #flowers, you’d be competing with >59m. If you used park it’d be >14m and if you used #sunny it’d be >25m.

Q. So what does this tell you?

A. It tells you that these are popular hashtags, so the chances of someone using that hashtag a year from now and then finding your post are extremely small. They are all good hashtags to use, but they are for short-term benefit.

Q. So what else can you do?

A. Get specific! When people search online…in fact…when you search online, you want to find exactly what you’re looking for. Let’s say you used #redroses.  This reduces your competition to >466 thousand.  If you used #redrosepark there is only 1 other post!

Now…not many people will search the hashtag #redrosepark but those that do will definitely find your post, and that, makes the work you do today pay back again and again and again.

In summary, yes you should use popular hashtags, but you should also get specific too.

 

Read more tips at:

Tip 1: How do you find the right people
Tip 2: Don’t be a Eucalyptus Head
Tip 3: Account Restrictions
Tip 4: How to invite Friends
Tip 5: Use Hashtags
Tip 6: Mention other TSU Users
Tip 7: Meaningful Engagement
Tip 8: Connect your Social Profiles
Tip 9: Spammers and Copyright Infringement
Tip 10: Who YOU should invite to TSU
Tip 11: Is Google finding your TSU posts?
Tip 12: How to get more followers on TSU?
Tip 13: TSU Invite Code
Tip 14: Is TSU a Pyramid Scheme?
Tip 15: Choose a Good Username
Tip 16: How much does a TSU Group Earn?

 

 

How much does a TSU Group earn?

The number 1 most important thing online is trust.

If you don’t trust a person, a company or in my case a TSU Group ‘owner’ (TSU speak…not mine!) you are never going to have genuine engagement.

Some of you may have wondered how much TSU groups earn. Maybe you’re thinking of setting up your own group?  So…

Q. How much does a TSU group earn?

A. There is not straight answer, as it obviously depends on how much effort you put in, how many members you have, how much discussion the group generates and how popular the content is.

However, there is one thing that’s fixed. The TSU Group economics. The 100% of monies generated by a group is divided up as follows.

  • 35% goes to the Content Creating Members (you)
  • 25% goes to the group Owner (me @goofysurfer)
  • 25% is split between the Non-Owner Admins
  • 10% goes to TSU
  • 5% goes to the affiliated Charity Partner (@Charity Water)

Q. What does this mean in dollars and cents?

A. It’s not always consistent, but it allows us to run the group competitions and give the weekly #picoftheweek prize over on the @FlowerPictures page. It also offers small (and I mean small) compensation to the admins who help make this possible, by kindly giving their time.

Transparency is good.

Thanks for being a member of the Flower Pictures TSU Group

 

Read more tips at:

Tip 1: How do you find the right people
Tip 2: Don’t be a Eucalyptus Head
Tip 3: Account Restrictions
Tip 4: How to invite Friends
Tip 5: Use Hashtags
Tip 6: Mention other TSU Users
Tip 7: Meaningful Engagement
Tip 8: Connect your Social Profiles
Tip 9: Spammers and Copyright Infringement
Tip 10: Who YOU should invite to TSU
Tip 11: Is Google finding your TSU posts?
Tip 12: How to get more followers on TSU?
Tip 13: TSU Invite Code
Tip 14: Is TSU a Pyramid Scheme?
Tip 15: Choose a Good Username

Choose a Good Username

This is a tip for TSU, but actually it applies everywhere.

If you’re going to have a public profile anywhere think very carefully about your username, because usually it can’t be changed, and you’re going to be stuck with it for a long time!

You certainly don’t want put in lots of effort to a profile, that later you may start again (or worse…give up completely), simply because you didn’t like your username.

 

Q. So what is a good username?

A. It should be

  • Memorable – this might simply be your own name if you intend to build a brand around yourself.
  • Easy to Spell – we all hate it when someone spells our name incorrectly, so maybe you could shorten it if yours is particularly difficult.
  • Say something about You – for example, I have 2 profiles on TSU. One is called Flower Pictures and the other is called Goofy Surfer. Both say something about me and my interests.
  • Consistent – do you have other online profiles?  If yes, then it’s good to keep a common username. That way, any goodwill you build up on another site may transfer to your new account.
  • Funny – however, only do funny if you can do funny!

 

Q. What isn’t a good username?

  1. Anything Rude or Offensive – unless you intend to have a rude or offensive page (and granted there are some that are successful), you will put off more people that you turn on.
  2. Random Numbers and Letters – Nothing says “I’m lazy” more than someone who can’t even be bothered to think up a title for themselves. No-one is motivated by this.
  3. Anything that tries to piggy-back on someone else’s success – Be original, be genuine, be yourself.  A username that is deliberately trying to use someone or something else’s identity in the hope that it will bring you success is doomed to failure from the start.

 

Sorry if you’ve just read this and thought “Damn, I wish I’d thought of this earlier”. This tip is really intended for people who have not yet signed up. However, hopefully you’ll find something interesting in my previous tips.

Read more tips at:

Tip 1: How do you find the right people
Tip 2: Don’t be a Eucalyptus Head
Tip 3: Account Restrictions
Tip 4: How to invite Friends
Tip 5: Use Hashtags
Tip 6: Mention other TSU Users
Tip 7: Meaningful Engagement
Tip 8: Connect your Social Profiles
Tip 9: Spammers and Copyright Infringement
Tip 10: Who YOU should invite to TSU
Tip 11: Is Google finding your TSU posts?
Tip 12: How to get more followers on TSU?
Tip 13: TSU Invite Code
Tip 14: Is TSU a Pyramid Scheme?

Is TSU a Pyramid Scheme?

Let’s address the elephant in the room. Many people are immediately turned off by TSU because they think it’s a pyramid scheme.

By having the ‘family tree’ structure, the person who invited you to TSU will benefit financially from you being there. How much they will benefit is entirely up to you.  It will range from zero to infinity, but will always only be one third of the benefit you receive.

First we need to understand,

Q. What is a Pyramid Scheme?

A. A pyramid scheme is simply a business model that is unsustainable – and often illegal – that convinces you to join by promising payments (or other incentives) if you encourage other people to join.

Usually this means that money has to come in the front door faster than it goes out the back door.  This will often work until sign-ups start to decrease or people lose confidence.  By this stage, the owners have made their money and the little guy is left with a hole in his wallet.

 

Q. TSU gives payments, and encourages users to ‘recruit’ so this means it’s a pyramid scheme. Right?

A. Wrong.  He’s why

  1. It costs nothing to join or use TSU, so any money in the system is coming purely from advertisers (who choose to advertise), and not from you. You can never lose money only gain some. How much, is entirely up to you and your actions.
  2. TSU ‘only’ gives out 90% of the revenue generated by advertising, so there is always more money coming in the front door than goes out the back. If they don’t make it, they don’t pay it.
  3. TSU sign-ups have already come in waves, and the network shows no signs of going away. Usually a wave follows a user with a large following joining and bringing some of that following with them.

 

Q. So is it better than other social networks?

A. Well…this is a matter of opinion.  Have you ever received a share of Facebook, Instagram, Snapchat or Twitter’s revenue?

Have any of these networks ever directly shared their success with a charity, due the the charity’s participation in the network only?

 

Q. So should I quit other social networks and just use TSU?

A. No. TSU is still comparatively small (a bit under 5 million registered users) and does not have the reach of the social media behemoths. However, I think the genie is now out of the bottle and we’ve already seen (particularly with Facebook) that the big boys don’t know what to do about TSU.

TSU is going to grow. How quickly, only time will tell, but it should definitely be part of your social media setup.

 

Please share to your favourite social network (buttons below). I do appreciate the irony that there is no TSU button.  I predict that will come soon too. 😉

Thanks 🙂

 

Read more tips at:

Tip 1: How do you find the right people
Tip 2: Don’t be a Eucalyptus Head
Tip 3: Account Restrictions
Tip 4: How to invite Friends
Tip 5: Use Hashtags
Tip 6: Mention other TSU Users
Tip 7: Meaningful Engagement
Tip 8: Connect your Social Profiles
Tip 9: Spammers and Copyright Infringement
Tip 10: Who YOU should invite to TSU
Tip 11: Is Google finding your TSU posts?
Tip 12: How to get more followers on TSU?
Tip 13: TSU Invite Code

 

How to Feature in the TSU Flower Pictures Gallery

Hi, I’m Fraser and I’m the person behind the Flower Pictures Gallery on TSU.

At time of writing (10th December 2015), the gallery has 7950 followers, and this number is growing daily.

So how can you get your images shared to the gallery?

First, you must join the Flower Pictures Group (it’s completely free). Once you are a member of the group – currently there are 629 members – you can upload your own images. A maximum of 3 per day is allowed, and all images must stay on topic (the clue is in the name!)

What next?

Every day, I go through the images uploaded to the group and share what I think are the best ones. As long as you focus on quality, there is a good chance I’ll be sharing your images soon.

Do I have to post in a certain way?

No.  You can post whatever and however you like, but if you want your image to be as ‘visible’ as possible, I’d suggest something like this.

  • Click ‘Add Title’ and give your image a name i.e. Poppy at Sunset
  • In the ‘Create’ field give a short description to tell the viewer a story i.e. Where is it?  When was it? What camera? What lens? Why you took it?
  • At the end of your description, add some relevant hashtags i.e. #flower #poppy #red #macro (do not overdo it with the hashtags, this is counter-productive and may put off the viewer).

Why does the page have more followers than the group?

Well…first of all, not everyone is a photographer. Some people just like to follow the page, so they receive great content in their TSU feed (we do all the work for them…you take the images and I curate)

Also, groups on TSU are still in BETA phase, so they are a lot newer than pages.  Both are growing daily and both offer great exposure for your images, so there is no downside to featuring in either.

Anything else I need to know?

We regularly run competitions on the group, which not only increase your exposure (more people view the group while the competitions are on) but I also offer small cash prizes to the winner. I also match that prize and give it to one of the registered charities on TSU (currently there are 61 registered charities).

JOIN THE GROUP and see what all the fuss is about.

 

Please share to your favourite social network (buttons below).

TSU Invite Code

I can’t believe that I got to TSU Tip 13 and I still hadn’t written a post to give you a TSU invite code!

Q. What is a TSU Invite Code?

A. A TSU invite code / TSU invitation link / TSU shortcode (all these terms are interchangeable) is just a URL that you need to sign up to the social network TSU.

 

Q. Why do I need a TSU Invite Code?

A. TSU users can earn on the social network in 2 ways.  First, by posting quality original content and have people like / comment / share.  Second, by inviting others to the network to help it grow.

 

Q. So, what is the TSU Invite Code?

A. Everyone’s is different.  I have 2, because I have 2 accounts.

My personal code: www.tsu.co/goofysurfer

The Flower Pictures gallery code: www. tsu.co/flowerpictures

Clicking on either of these links will make me your ‘TSU Dad’.

 

Q. I’m already on TSU, what is my code?

A. Your code is just: www.tsu.co/(your username).  Your username is just the bit after the @ symbol on TSU.

If you invite a friend, family member, colleague etc. to TSU, make sure you use your TSU invite code.  You’re the one spreading the word, so you’re the one who should benefit.

 

Please share to your favourite social network (buttons below).

Thanks 🙂

Read more tips at:

Tip 1: How do you find the right people
Tip 2: Don’t be a Eucalyptus Head
Tip 3: Account Restrictions
Tip 4: How to invite Friends
Tip 5: Use Hashtags
Tip 6: Mention other TSU Users
Tip 7: Meaningful Engagement
Tip 8: Connect your Social Profiles
Tip 9: Spammers and Copyright Infringement
Tip 10: Who YOU should invite to TSU
Tip 11: Is Google finding your TSU posts?
Tip 12: How to get more followers on TSU?

Capturing moments, just as they are