Sounds pretty good, right?
I signed up to G+ in May of this year, having never used it before. As of right now I have 1462 followers and 232,461 views of my photographs. If you’re a G+ expert you might not be impressed, if you’re just starting you want to know how. (yes ok…I rounded up…it was a catchier title!)
Here’s the steps I’ve used (bear in mind I have a day job…as I’m guessing you do to):
Join Communities and Engage
I have joined 40 communities, most of which understandably have a focus (pun intended) on photography. They range from 27 members to 380,000 members. Here are just a few:
Amazing Photos from Around the World
Now…it would be wrong of me to say that I get the same number of +1’s, comments and shares from the community of 27 as I do the community of 380,000 but it is not proportional. The more niche a community, the more likely you are to get engagement (assuming you’re sticking to the subject).
To find communities of interest to you in G+, hover over the dropdown, click Communities and type your topic of interest in the search bar. It’s that easy.
- +1, share and comment on posts that are of interest to you.
- Read the community rules and abide by them. Noone likes a spammer.
- Upload or post your own original content (pictures, thoughts etc.) that suit the community.
- +1, share and comment on posts just because you’re looking for followers. If you’re selective, you’ll find that those that do follow you back will be much more engaged as a result.
- Just upload all of your content to all of your communities…that just makes you a spammer…and it is ultimately counter-productive.
Probably G+‘s biggest strength and also it’s biggest weakness. Personally, I don’t like shared circles, or more accurately, I don’t like the way they are used. At their worst, they are a pyramid scheme to gather followers, where the guy at the top gets all the benefit and everyone else does all the work.
However, circles that are actually curated (i.e. someone has spent months finding photographers that they liked and then shares that with you)…that’s fantastic.
I use shared circles (sparingly) and the best place I found for curated circles is Circle Count. Go to Specials – Circles – Curated in the menu. Even then, you’ll need to ‘curate’ that circle so that it is interesting to you.
Creating your own Circles
This…is great. Currently I have about 10 circles: Photographers; Photography Businesses; Social Media Advice etc.
However I have also recently created 3 more: +1ers; Commenters; and Sharers.
I try my best to add people into the appropriate circle(s) whenever they +1, comment or share. Ultimately I’m on G+ to engage, as I’m sure everyone else is. If someone has taken the time out of their day to +1, comment or share on something I’ve done, I follow them. I’m happy to help promote those that are helping me promote myself.
Also, if someone likes one thing you did, there’s a greater chance they’ll like the next thing you do too!
Complete your Profile (properly)
It takes 10 minutes of your time…do it. I often find myself looking at other people’s ‘About’ page to see if they are of interest to me. Usually they post one thing of interest, and then as if by magic I find myself there. Sometimes I immediately follow, sometimes I immediately don’t based on that page, but I’m much more likely to follow if someone has given their About page a bit of thought.
Make Links Easy
Are you using G+ to try and drive traffic to your own website? Me too. Highlight the relevant text click Link, add the link.
Make it easy for people!
If you’ve made it this far, you deserve a break. Grab a coffee and I’ll see you on the blog again soon.
All comments are appreciated…so feel free to have your say.