If you’re trying to grow a presence online, then you’ll be aware that social media is where it’s at. Personally, I use: TSU; Instagram; G+; Facebook; YouTube; Pinterest; and recently even, Snapchat (username Goofy Surfer) (the order is my personal level of importance).
But is my content good?
This is the question that I (and you) should keep coming back to, and this is why you should always refer back to the data.
On TSU, there is a great Analytics tool that allows you to evaluate every post that you make. You should be using it! And the best thing…it doesn’t matter how many Friends or Followers you have.
I use a 10% rule. It’s simple. For every 10 people that see my post does 1 person like it?
Here’s a few examples:
This image has received 327 views and 51 likes (15.6%…good)
This image however, has only had 29 views and 2 likes (6.9%…poor)
This post, has had 2270 views and 199 likes (8.8%…ok, but great reach)
As your audience grows, you will notice 2 things. First, some people will share your content regardless of whether or not they like it, just because you have a big audience (in the hope that you will do the same back). DON’T! Or rather, only do if you genuinely do like their content. Otherwise, your agenda is clear and people see through it in seconds.
Second. The 10% target you’re aiming for is likely to become a little ambitious. As your content reaches a bigger audience, it is natural that not everyone it reaches will like it (although some will).
ALWAYS focus on the people with whom you’ve got a GENUINE relationship with. They are your biggest fans and your biggest supporters. They will help you because they want to, and you will help them because you want to.
You will also notice that something that gains good momentum on 1 social platform, will not necessarily gain it on another. When you see this, start varying what you do on that platform and see what works.
But keep analysing… IS MY CONTENT GOOD?