As promised in my last blog post, this one is about Fine Art America.
If you read back, you’ll see that I’ve decided to take a 2 pronged attack on promoting (and hopefully selling) my photography.
The first is via micro-stock. For this I’ll be using Dreamstime (see previous posts).
However, for the pictures I have taken (and will take) which I consider to be worthy of fine art, i.e. I think there is the possibility that someone might like to hang one on their wall, I am now using Fine Art America. Here’s why.
Fine Art America offers me a lot of flexibility. Firstly it offers many domain names. The ones that are relevant to me are:
If you click on any of the above links, you will find my content. It is identical. For example, I could upload a photograph to www.finearteurope.com and it was also appear on all the rest. Effectively this gives me 4 websites in 1. Actually there are even more.
Why is this important to me? I am from Edinburgh, Scotland and now live in Port Macquarie, Australia. My older work is predominantly from Scotland, and mainland Europe but my work going forwards will be predominantly from Australia. This means I can provide a link that looks relevant to my potential customers.
It is not a personal website. Is this not a bad thing?
Yes and No in my opinion.
People like dealing with the little guy, it gives them direct contact with the ‘artist’, but they also want convenience and a good experience.
I have direct experience in being the content controller of a website. I don’t consider myself a techy (I think that should be techie?), but I know some stuff. Most of all, I know how much work is involved in getting your website just how you would like it.
Obviously, the finished product is better (in my opinion) but the time it takes you to get it there is massive. Time that could be better spent taking more photographs (the thing that you enjoy!) or promoting your work (which is enjoyable when you get to engage with people that like what you do).
I also benefit from being in the same location as hundreds/thousands of other extremely talented artists. The very same reason the you’ll find 3 car dealers or 3 fast food shops in the same location. Will someone come looking for a Mercedes and go home with a BMW? Possibly…but it will also work the other way around.
Let me list a few other key benefits for me.
Cost – So far, it has not cost me anything (other than time). There are premium features but I don’t want or need them (for now)
Edit: FAA only let you have 25 images online before you have to pay an annual fee (currently $30). I’ve just reached that number and am happy to pay the $30, but it’s worth noting it as a downside!
Product Options – FAA make their money (actually they’ll often make more than the artist) from offering a variety of different product options i.e. canvas, framed prints, acrylic prints, metal prints, greetings cards etc.
Delivery – Done by FAA
I Set My Pricing – FAA have standard pricing on all their products, but I set the amount I wish to make on each sale. Is your photograph worth $5, $50, $500? You decide. My advice would be to take a look at what other people are charging and set your pricing accordingly.
Other (free) functions I’ve not used yet.
Facebook Shopping Cart
The big downside for me, is that all of the printing is done out of the US. While this is fine for users/customers in the US, it is not great for the rest of us. There is a time lag on your order being fulfilled, and there is the not insignificant issue of delivery costs.
There are 2 things I (in Australia) can do about this. Wait for FAA to appoint an Australian printer (I would think/hope this is just a matter of time).
Or….have an account with Zenfolio (who do have Australian printers). For me, it is not yet worth the time or money to do this…but it may be worth it for others.
Thanks for reading and have a great day.
ps – If you wanted to become my first FAA customer, here is a link to my work. 😉