Tag Archives: pinterest

What Happened to TSU?

If you’re anything like me, your daily routine at some point involved going to your PC, laptop, desktop or mobile and logging in to TSU. It looks like I’ve done this for the last time, because today as I logged on – as I’ve done since October 2014 – I got the dreaded “we have taken tsu dark” message.

So what happened to TSU?

TSU burst on to the social media scene back in 2014, with a promise to pass 90% of the revenue generated by the platform back to the users of the platform.  The idea was simple, it’s your content, we’ll monetize it, keep a little and pass back a lot.

It was (and still is) a wonderful idea.  But, unfortunately the execution of the business model didn’t live up to the idea. Why? Because they failed to recognize their biggest asset…the community.

Yes, there were many who tried to scam the system, and make a few extra cents here and there, but there were also many who didn’t, who wanted the network to succeed. I personally tried to engage with the company many times with ideas to help them succeed (because by helping them, I was also helping myself and others).  Unfortunately, this help was neither acknowledged nor accepted.

I – with hindsight foolishly – believed that the problems were those of a new company, with a small budget and that they would learn as they went. However, today’s announcement shows that time got the better of them.

Was it all a scam?

I believe not. I along with others look likely to lose the balance of our accounts (if they are under $100), and I would love to know where all that money is going to go (remember there were 5.2 million registered accounts).  However, I was paid several times. I also made nearly 200 donations to verified charities (some a few cents, some a few dollars). I will forever feel good about that, and so should the staff at TSU that tried to make a difference.

I also made a few genuine connections and friendships, which is a very difficult thing to do online. I hope that these connections will persist long after TSU is gone.

So what does this teach us?

The main lesson is to not put all our eggs in one basket.  If you’re trying to build an online presence or profile, you have to use the multiple channels that are available to you, and they should all point towards each other (and preferably back to a website of your own that you control).

Where to now?

A lot of people will now be looking for a new TSU, and I’ve even spoken to some who are interested in creating one (I wish them all the best with this). But, in the meantime, where are the substitutes and where should you focus your efforts?

Facebook

The grand-daddy of them all. The one where everyone is. The one where you’ve likely tried to convince people to leave. But yet…here we all are! Personally, I believe that Facebook is a necessary evil for now. Whilst they have the critical mass of people, you should still pay attention to it. It has however got progressively worse since it began, and I’m sure I’m not the only one who’s feed has got clogged up with junk more and more. So where else?

Instagram

For those of us who’s skills are visual (it’s photography for me), then Instagram is a good choice. It’s owned by Facebook, therefore Facebook don’t penalise the content when you share it.  i.e. I get 10 times the reach from a post I share to Facebook from Instagram than I do from my own WordPress website (that is not a coincidence).

Snapchat

Snapchat

The young upstart. The place made famous for nude selfies is now playing in the big league. With in excess of 100 million downloads from the android Play store, it is no longer a joke. MTV, National Geographic and Cosmopolitan are unlikely to all be wrong.

If you can work out a way to make Snapchat work for you, you may well be on to a winner.

G+

I love G+, but it might only be me and a couple of others that do! Possibly the best network, look, feel, functionality etc but it’s just not used by the masses. Unless you’re there already, I don’t think I’d recommend starting.

YouTube

Geek to mainstream in 10 years. A true success story, that keeps getting better. I’ve personally only ever made 2 videos (and one of those was for TSU) but I intend to make YouTube a big part of my future efforts…and remember they also share the revenue.

If you still think that YouTube is just about cats falling over, I’d recommend that the first 2 channels you follow are Casey Neistat and Gary Vaynerchuk.  These guys have literally changed my entire outlook on life, and I can’t thank them enough.

I also believe Music.ly is going to be great (it won’t be for me…but it will be for many) and that Twitter, Pinterest etc are on the decline.

I hope that helps give some of you some direction. I wish all the great, genuine and original TSUvians the very best, and that ours paths cross again in the future.

If you’d like to make the connection elsewhere, please do so via the links in the text above, or via the social icons on my website. Any shares of this post via your own social networks are of course much appreciated.

Peace and love,

Fraser

 

Is My Content Good?

If you’re trying to grow a presence online, then you’ll be aware that social media is where it’s at.  Personally, I use: TSU; Instagram; G+; Facebook; YouTube; Pinterest; and recently even, Snapchat (username Goofy Surfer) (the order is my personal level of importance).

But is my content good?

This is the question that I (and you) should keep coming back to, and this is why you should always refer back to the data.

On TSU, there is a great Analytics tool that allows you to evaluate every post that you make. You should be using it! And the best thing…it doesn’t matter how many Friends or Followers you have.

I use a 10% rule. It’s simple. For every 10 people that see my post does 1 person like it?

Here’s a few examples:

This image has received 327 views and 51 likes (15.6%…good)

Contrasting Fortunes - Is my content good?
Contrasting Fortunes

This image however, has only had 29 views and 2 likes (6.9%…poor)

Flag of the UAE - Is my content good?
Flag of the UAE

This post, has had 2270 views and 199 likes (8.8%…ok, but great reach)

As your audience grows, you will notice 2 things.  First, some people will share your content regardless of whether or not they like it, just because you have a big audience (in the hope that you will do the same back).  DON’T! Or rather, only do if you genuinely do like their content. Otherwise, your agenda is clear and people see through it in seconds.

Second. The 10% target you’re aiming for is likely to become a little ambitious. As your content reaches a bigger audience, it is natural that not everyone it reaches will like it (although some will).

ALWAYS focus on the people with whom you’ve got a GENUINE relationship with. They are your biggest fans and your biggest supporters. They will help you because they want to, and you will help them because you want to.

You will also notice that something that gains good momentum on 1 social platform, will not necessarily gain it on another. When you see this, start varying what you do on that platform and see what works.

But keep analysing… IS MY CONTENT GOOD?

Connect your Social Profiles

Q. What are my Social Profiles?

A. Your social profiles are the other accounts you have on Social Media, i.e. Facebook, Pinterest, Twitter etc.

Q. How do I connect them?

A. There are 2 different ways.

First, go to your page.  At the top where you see your name, your username and your friend and follower numbers, you’ll also see an ‘Edit Profile’ button on the left hand side.

Connect your Social Profiles

Click that button and fill in your website details (if you have one), your YouTube channel, Tumblr and Pinterest accounts.  Click ‘Save’.

Now go back to your page and you’ll see the links on the left hand side.

The second thing to do is to connect your Twitter, Facebook and Instagram accounts.

Click your profile picture (top right), click ‘Settings’ and then click ‘Social Accounts’.  Fill in details for whatever accounts you have.

The next time you create a post, the Facebook and Twitter icons will now allow you to send that post directly to your other accounts (NB: make sure you do this before clicking ‘Post’ on TSU).

Social Sharing to Facebook and Twitter

Q.  Ok, I’ve got that, but why?

A. If you share your posts to your other social profiles and someone then navigates to TSU via your link (shortcode invitation) and then signs up, they will become your ‘Child’, and you may benefit from that.

It will also help you find your contacts from other networks on TSU.

Learning to use multiple social media sites in harmony is a powerful skill and one which you can use to help build brand YOU.

Don’t worry if you don’t use all the social websites.  Just connect the ones that you do.

Please share to your favourite social network (buttons below).

Thanks 🙂

 

Read more tips at:

Tip 1: How do you find the right people
Tip 2: Don’t be a Eucalyptus Head
Tip 3: Account Restrictions
Tip 4: How to invite Friends
Tip 5: Use Hashtags
Tip 6: Mention other TSU Users
Tip 7: Meaningful Engagement